What is the one thing that cars, beer, chips, phones and candy all have in common? The Super Bowl. Last year each were featured in a Super Bowl ad that were hits and stuck with the millions of people that watched. In 2011 Super Bowl air time was going for $3 million dollars for each 30 second spot. This year the prices are around $3.5 million so companies need to bring their A game.
Some commercials go for the big celebrity name like in 2010 Snickers hit big with Betty White and again in 2011 with Richard Lewis and Roseanne Barr. Best Buy had a commercial featuring Ozzy Osbourne and Justin Bieber that stood out from the crowd. The stand-out celebrity last year was rapper Eminem who was in two commercials one for Chrysler and one for Brisk Ice Tea.
The NFL in the last few years has got into the game as well, running ads dedicated to the greatest fans. The 2010 Reggie Bush ad is still a favorite among my friends who are the NFL target audience. Last year it was a treat for TV fans too with stars from across the decades appearing.
Beer is always prevalent among the ads on Super Bowl and last year Bud Light had a couple more stand outs with their product placement and dog sitting ads. Bud Light was not the only commercial to use dogs as Doritos used a powerful pug to sell their chips.
As good as those were the winner last year and was all the talk on the morning news shows was the Darth Vader Kid ad for Volkswagen.
Coming up in 2012 it looks like Volkswagen is sticking with the Star Wars theme and adding dogs with this teaser they released (I’ve watched it five times). Honda is going to play on classic movie fans too with Matthew Broderick taking a day off from work. They released the ad online with a lot of hype already so in a few years the landscape of Super Bowl commercials could change, but for 2012 it looks safe. I can’t wait to see what kind of ads $3.5 million can buy.
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